v0.3.1

Documentation now describes Peen directly instead of the framework it started
from.

- Moves the user guides to `docs/` and removes the redundant `docs/peen/`
  directory.
- Replaces the old Servicepack onboarding, architecture, lifecycle, and update
  material with Peen setup, architecture, and development guidance.
- Keeps Servicepack as a short upstream reference for its process lifecycle
  plumbing.